•Coors Banquet Rodeo Bull Display – Winner of “The Fifty.” (2013)
The 50 is a nationally-judged selection of the best fifty ideas generated over the past year without categories, compromise, or consolation.

Working with a lean budget, The Integer Group was tasked to create a piece of POINT OF SALE that rang true with the entire rodeo community, while being disruptive, innovative and captivating at the same time. By taking one look at the Packaging Bull in-market, nationwide consumers saw a legendary beer brand and a timeless sport come together in an entertaining and forward-thinking way.

• production